Circular Design for Fashion offers a creative lens through which to discover and develop new products and navigate radical transformation, while addressing many of the world’s most pressing challenges.
 
Design decisions shape how we interact with the world around us, and creatives across every industry and demographic are embracing their role in reimagining products, services, and systems.
This book gives insights from over 80 early circular design practitioners in fashion.They include established luxury brands - Gucci and Vivienne Westwood, independent labels - Kevin Germanier and Marine Serre, high-street giants - Gap and H&M, pioneers of the virtual fashion experience - Alvanon and The Fabricant, and clothing resale and rental specialists - thredUP and Vestiaire Collective.
While achieving a completely circular economy will take time, these practitioners have all started their journey. Their perspectives and insights have helped build a rich understanding of circular design and what it means for the fashion industry.
This book seeks to ignite curiosity, giving the inspiration and encouragement to explore, learn, and cultivate a new design mindset.